Role of Media

"Role of Media in our Society"

Media plays a vital role in the making of a society. It is in fact, one of the founding pillar of any society.

In Pakistan, mass media however, is throwing a serene negative impact on people.  Every channel on Television is competing to show the worst news to the public first.

Forgeting the "Media's Social Responsiblity Theory", the organizations, it seems, are busy generating money instead. There are hardly ever a PG sign. 

The children and softhearted people suffer after watching dead bodies, terrorist attacks and bomb blasts on TV. Our youth no more knows their own culture and is confused between Indian and westernized culture.

I remember my childhood when we used to wait for daily cartoons, dramas and watch news at nine. However, we have a lot of channels to watch now - which should be good. But, it is not. There is no balance between entertainment, channels for children and news channels.

 Abroad there is a complete counseling session given to people who suffer termoil and distress. However, there is no such awareness here. Because of continuous terrorism news on TV, our children are scared to go out. They hardly play out any more.  Very few channels have regular shows for the children. Children have no choice but to watch programs, which are inappropriate for their age. 

This is one of the prime reasons that video games are becoming popular day by day. 

A large number of people view channels of our neighboring country rather than watching our own. The channels of our neighboring country always promote their culture through their dramas. While our soaps and dramas are exhibiting more of westernized image, which is hardly 1% of entire population. Our channels only target the urban cities (specially cabel channels).

It is said that media influences and touches people’s heart instantly. It is a great power!   The media has forgotten that the point of making a good society lies on their shoulders. Everyone wants to earn money and that is all! It is all because of lack of proper management of Media industry at large. It is important that they realize what is good to watch and what should be watched! After all, it is media, which plays an important role in the making of a society!